Digital Marketing & Web Development Services

YES!

You don’t have to replace your traditional efforts with digital ones, but the world is going digital and so should your business. Here are a couple of reasons why digital marketing is required:

Social Media:It is a cost-effective pocket-friendly digital marketing platform. It requires very little cost other than your time if planned properly & gives you better results than traditional tactics.

Brand Recognition:You can create awareness about your brand/business globally with just a click.

Reach:You can make your brand reach all those people who are aware of the Digital World. ( Honestly, who isn’t ?)

Lastly, digital marketing is the most measurable form of marketing. You can easily analyze and track the success of your marketing through various analytics measuring platforms.

This varies depending on the size of your company and what you tend to specialize in. Below is a list of roles commonly found in a digital marketing company:

Managing Director / Founder / CEO

Account Manager:as a client, you may be assigned an account manager who will touch base with you on your projects & keep you updated.

Graphic Designer

UI Designer / Developer:This is someone who specializes in user-friendly website design.

Web Developer

Content writer:A content writer is someone who writes blogs, articles, website content & basically any other words used in marketing.

Social Media Marketer

SEO stands for Search Engine Optimization. The goal of SEO is to create a strategy that will increase your website rankings position in search engine results. The higher the ranking, the more organic traffic to your site or app, which ultimately leads to more business for you!

A website/app that sits stagnant for long periods of time, without any new or fresh content, is nothing more than an online brochure for your business. A successful website/app will interact with consumers & provide new and up-to-date information and content. Also, in terms of SEO (Search Engine Optimization), Google much prefers a website that is consistently updated. There’s no specific time limit on updating your website/app, just make sure it stays relevant. For ideas on how to update your website/app.

This depends on various factors such as the time, and effort you’re putting into social media marketing management, budget, audience, strategy, and whether you’re using paid ads or not. But it’s also important to always remember to see social media as a marathon and not a race.

While B2C businesses can focus on more engaging, fun social media posts, B2B businesses need to use social media to share valuable content suitable for the industry as it acts as a tool for connecting a business with its customers. hence, It is important for both, but in different ways.

A website will usually take a minimum of 14 weeks from start to launch which includes Graphic Design, Web Design, Web development etc. but it totally depends on what kind of a website you choose to have for your business.

For example,

• eCommerce websites
• Portfolio websites
• Brochure websites
• Personal websites
• Blog websites etc.

Facebook, YouTube, Instagram, Twitter and LinkedIn are some of the most used social media apps, you need to understand where your target audience spends their time and decide based on the same. Our social media strategy helps you get them all!

Social media in 2022 has forever changed the way that consumers communicate with businesses, and as well as your prospective clients through social media is an important means of developing relationships with and the customers helping them through the sales funnel.

Success is measured using the same tools used for any other marketing activity: traffic, leads, and customers. Counting the number of followers can help you understand your social media reach, but the bottom line that determines its success is how many people it drives to your site, how many of them are leads that are qualified, and how many of them actually become your customers at the end.

LinkedIn has over 467 million users which makes it a great place to share your credentials with the world, it’s also the perfect place to interact with your audience online. Using various groups on LinkedIn, you can answer queries and also add to discussions in order to showcase your industry thought leadership.

Facebook is a social media platform for over a billion people worldwide. You can use it to connect and interact with your audience, and to share your content in a way that encourages your fans to share it as well.