Digital Marketing - How Does It Work and Its Uses

What is Digital Marketing?

Digital marketing is a modern marketing strategy, which uses internet sources like Search engines. It is a process of getting traffic to your website by organic search results.

Search Engines:-

Search engines are software that Generates and Provides us with search results for particular key phrases or keywords. Most frequently used to find specific sites on the World Wide Web.

Some Important Search Engines Which Are Used World Wide :
  • Google
  • Yahoo!
  • Bing
  • Yandex
  • Youtube
  • Amazon
  • Facebook, etc

Types (or) Components of Digital Marketing:

  • 1. Web Designing
  • 2. SEO (Search Engine Optimization)
  • 3. SEM (Search Engine Marketing)
  • 4. SMM (Social Media Marketing)
  • 5. Content Marketing
  • 6. Email marketing
  • 7. Web Analytics
  • 8. Conversion Rate Optimization
  • 9. Sales Funnel

1. Web Design

Web design refers to creating and designing a website that is displayed on the internet, its main goal is to achieve a website which makes great UX ( user experience). It involves all the aspects which are related to the designing and functioning of the website.

Main Steps of Web Designing
  • Goal Identification
  • Ideation
  • Tools selection [Host, Theme, etc,]
  • Website creation
  • Content Creation
  • Testing
  • Launch
2. SEO (Search Engine Optimization)

SEO is a strategy to get traffic to our website from search engines. It includes increasing the quality and quantity of web traffic. Yes! SEO is a necessary tool for digital marketing.

If you are an entrepreneur you better hire an SEO service provider. Because not anyone can do SEO.

Methods of SEO
1. Black hat SEO

It is a strategy used to get high traffic and search engine ranking by breaking the search engine rules and using wrong ways in order to be first on SERPs [Search Engine Results Page]

2. White hat SEO

It refers to the fair use of search engines, to target human audiences.

  In Our Experience, We Strongly Recommend You To Use a White Hat SEO  
Classification of SEO
(A) On-Page SEO
The actions we take directly within our website in order to improve our position in SERPs.
  • a. Good Content Writing.
  • b. Giving unique meta tags [Title tag and Meta description].
  • c. Giving more Links [Internal and External].
  • d. Mobile-friendly content writing.
  • e. Long Content [which makes more dwell time].
  • f. Maintaining good keyword density (1-2%)
  • g. Keyword Density.
3. SEM (Search Engine Marketing)
Search Engine Marketing is a form of Internet marketing used to increase the visibility of the website in SERPs by paid promotions. It is also referred to as Pay Per Click (PPC) or Paid digital marketing. It is a process of gaining traffic or attention by search engine AdWords.
  • Google Adwords
  • Yahoo! Adwords
  • Facebook Ads
  • Instagram Ads
4. SMM (Social Media Marketing)

Social Media Marketing is a form of internet marketing using the benefits of Social media to gain visibility and leads. It is a kind of long term growth strategy. It involves the steps to reach new customers and also engaging with existing customers.

Types of SMM
  • Facebook Marketings
  • Youtube Marketing
  • Instagram Marketing
  • LinkedIn Marketing
  • Twitter Marketing
  • Pinterest Marketing
5. Content Marketing

It is the Strategy of getting traffic to the website by creating relevant, valuable and consistent content, which attracts the audience.

The easy words and short sentences in the content attract more visitors. adding related pictures and videos to content increases the quality of content and also increases the dwell time of visitors.

Giving complete information to the visitors about why they come to your website makes good impressions on your website.

6. Email Marketing

It is a kind of internet marketing where we use Email to promote products and services. which develops a good relationship with clients.

  • Email Newsletter
  • Transactional Emails
  • Direct Emails
7. Web Analytics
It is the act of analyzing the behavior of visitors to the website. This is not just a process, it is the main tool for business. It involves collecting, reporting and analyzing the website data.
  • Onsite Web analysis
  • Offsite Web analysis
The important web analyzing tools are Google Analytics and Monster insights.
8. Conversion Rate Optimization (CRO)

CRO is the act of increasing the percentage of web visitors who perform the desired action. The Desired actions can include purchasing a product, clicking, adding to a cart, signing up for a service, filling out a form, or clicking on a link.

9. Sales Funnel

The sales funnel is a step-by-step process that takes your customers one step closer to your offer and makes a buying decision through a series of marketing actions, such as automated emails, videos, articles & landing pages.

  • Awareness
  • Interest
  • Decision
  • Action

How Digital Marketing Works?


Without optimizing your website SEO friendly, you will be left behind in the searches. and miss the opportunity to grab leads and traffic.

Yes, It will take time and effort to generate organic traffic to your website but if you don’t want to pay to be on the first page of the Google search engine, then SEO is the best way to go.

If you try hard then your visitors can then potentially be converted into customers.


SMM is a kind of internet marketing by utilizes the use of social media platforms to promote a product or service.

The goal of SMM is to produce content that visitors will share in their social network to increase customer reach.

SMM is based on the principle of organic search, It means when the website or its connected social network page is more active, the website’s ranking on search engines rises, i.e. it will be shown in the first few results.


Search engine marketing is a way of marketing a business and services using paid advertisements that appear on SERPs(Search Engine Results Page)

It is one of the most effective ways to grow your business in the marketplace.

It is also called Pay Per Click (PPC). It is a process of gaining traffic or attention by the search engine AdWords( Sites are mentioned above).

Content Marketing

Content marketing is a type of digital marketing, focused on creating and distributing valuable and relevant content to attract an audience

Content marketing includes things like educational articles, videos and entertainment that answer their questions. It's the best way to make your product shine everywhere by its uniqueness.

Email Marketing

Email marketing is the process of sending messages to a group of people using Email. Here every email sent to potential and the current customer.

It involves using email to send ads, business requests, or donations.

Email marketing is the process of targeting audiences & customers through email. It helps you boost conversions & revenue by providing subscribers & customers with valuable information to help achieve their goals.

Anytime a company sends out an email, aside from order confirmations & direct responses to customer's / user's questions, it could be considered a form of email marketing. Email marketing is one segment of internet marketing / online marketing, which encompasses online marketing via websites, social media, blogs & many more.

Uses of Digital Marketing

  • Lower costs and higher flexibility for your business.
  • Advertise your business over the internet at a low cost.
  • Gives better revenue than traditional marketing.
  • Interaction with the target audience consumes time.
  • Driving online sales at an affordable price.
  • Increases brand loyalty.
  • Mobile Marketing Increases ROI because most of the internet users are mobile users.
  • Global Reaching, digital marketing is worldwide.
  • We can even Measure Results.
  • Digital marketing is a solution for the fast growth of business compared to traditional marketing.

Well, if you are an entrepreneur after getting an answer to what, why, how I'm sure your mind will ask where?

Here is your solution for that- before choosing an agency for your digital marketing be sure they are available whenever you want (24/7).

In Scopycode you will get solutions for all your questions and problems.

Okay, Let's Conclude It By Saying

“Digital Marketing is the latest way of marketing, in that marketers communicate & promote their product & services to their target audience, using digital platforms such as social media, search engine, email marketing, etc.”

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